LUV KUSH CO

Luv Kush is a global cannabis wellness and lifestyle community for the South Asian diaspora. This space was founded as a voice to honor cannabis's indigenous roots to the Hindu Kush and heal the harmful stigma that it faces in the Desi community.  Throughout the years, the effects of colonization severed India's holy association to cannabis. As a result, many Indians denounced ancient healing practices and lost religious affiliations involving the plant. 

Mainstream cannabis is rediscovering these connections and profiting off the culture without acknowledging India's contribution to the plant's evolution. Luv Kush works to reshape the face of cannabis in the South Asian diaspora while reclaiming our space with consciously cultivated education, resources and experiences.